Gym66

Overview

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Gym66, a popular gym located in Cheltenham, aimed to fill 10 spaces in their new membership program. They wanted to reach a new audience and showcase the benefits of their gym services.

 

What We Did

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To recruit 10 new members for Gym66’s new membership program by reaching a new audience through a 6-week Facebook and Instagram ad campaign.

Strategy

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Boost Social Agency took a dynamic approach to the campaign:

Creative Assets

Utilized a mix of photo and video assets, including testimonials from existing clients and transformation stories.

Ad Formats

Carousel ads and testimonial videos were the most effective formats.

Optimisation

Ran separate campaigns for each week, adjusting and optimizing based on the previous week’s results. This allowed for the use of unique creative assets for each campaign.

Results

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New Members

Exceeded the target by recruiting not just 10, but 14 new members.

Clicks to Website

1,326 clicks to gym66.co.uk

Accounts Reached

28,472

Impressions

111,083

Average CPC

25p, which is impressive when compared to the UK average.

Ready to boost your businessusing the power of social media?

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About Us

Boost Social is a boutique social media agency which specialises in high-quality social media, content marketing and social advertising services for a global client-base.

 

Get In Touch

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☎️ 029 2280 4613

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