Gym66
Overview
Gym66, a popular gym located in Cheltenham, aimed to fill 10 spaces in their new membership program. They wanted to reach a new audience and showcase the benefits of their gym services.
What We Did
To recruit 10 new members for Gym66’s new membership program by reaching a new audience through a 6-week Facebook and Instagram ad campaign.
Strategy
Boost Social Agency took a dynamic approach to the campaign:
Creative Assets
Utilized a mix of photo and video assets, including testimonials from existing clients and transformation stories.
Ad Formats
Carousel ads and testimonial videos were the most effective formats.
Optimisation
Ran separate campaigns for each week, adjusting and optimizing based on the previous week’s results. This allowed for the use of unique creative assets for each campaign.
Results
New Members
Exceeded the target by recruiting not just 10, but 14 new members.
Clicks to Website
1,326 clicks to gym66.co.uk
Accounts Reached
28,472
Impressions
111,083
Average CPC
25p, which is impressive when compared to the UK average.
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